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Re:Mind Life Strategy Book
Dive into the power of mental models with a comprehensive exploration of cognitive tools designed to simplify the world’s complexities and catalyze effective decision-making. This book comprises 49 thoughtfully curated mental models, each serving as a guiding light to navigate personal and professional journeys. Unlock your potential and embrace a life of clarity.
Pre-order now! The book launches in late 2024 and will be dispatched on the release date.
Unlock the potential of mental models
So what are mental models, and why are they so crucial? Picture mental models as the cognitive blueprints we use to understand the world around us, make decisions, and solve problems. But why are they important? The mental models we use directly influence the quality of our decisions and, by extension, the outcomes we experience in life. Having a diverse array of mental models allows us to approach problems from different angles, enhancing our problem-solving capabilities and aiding us in making better decisions.

Make Better Decisions
I spent two years and over 1,000 hours researching mental models. I chose to write about 50, carefully selected for their value, and distilled them into an easy-to-follow primer.
These models simplify complexity and provide you with a clearer understanding of life. They also enable you to make decisions confidently and approach problem-solving more efficiently and effectively. Update your outdated mental models and equip yourself with a tool to transform your decision-making and problem-solving approach.
What’s it About?
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How it Will Help You
The book provides various tools and frameworks for approaching decision-making challenges, tackling problems, analyzing information, and applying them in multiple contexts. Mental models can deliver personal growth insights that improve your professional outcomes.
Improved Decision-Making Skills
They can help you understand systems and make decisions by breaking problems into components.
Enhanced Problem-Solving Abilities
They can help you identify the root causes of problems and develop creative solutions.
Enhanced Critical Thinking Skills
They help you analyze and evaluate information more effectively, leading to improved critical thinking skills.
What People Are Saying
62 Essential Mental Models
Framework Recipes
Hi, I’m
Juan Carlos
I believe clear minds lead purposeful lives. My mission is to share frameworks that bring clarity to decisions and purpose to life.

My Journey
I’ve walked diverse paths that converge around helping people see more clearly. From directing award-winning documentaries that transformed perceptions to leading product innovation at high-growth startups, I’ve developed a unique lens for understanding complex systems and human needs.
Today, I create tools for clearer thinking. I’m launching Re:Mind, a mental models system combining physical cards and digital tools that make powerful thinking frameworks accessible to everyone. I write children’s books that nurture independent thought, and I develop technology that simplifies complex challenges.
My Approach
As a storyteller, I capture the narratives that shape our understanding. As a product leader, I build systems that enhance decision-making. As a coach, I help others navigate their personal and professional growth with clarity and purpose.
In the high desert where I live with my family, we marvel at the world’s wonders together. I’ve learned that what we choose to frame—what we focus on—defines our life’s story. My work helps others find their most meaningful frame.

Are you ready to upgrade your thinking?
With 49 different models at your fingertips, from the tried-and-true to the lesser-known gems, you’ll be equipped to update your outdated mental models and approach life’s challenges with a fresh perspective. So come on in, and let’s explore the power of mental models together.