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One Framework at a Time
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Mental Models
49 Primers • 190 Pages
Overwhelmed by the world’s complexities? Simplify and enhance your understanding with mental models. They are cognitive frameworks that shape our understanding and help us make better decisions.
Cookbooks
11 Recipes • 40 Pages
A Mental Models Cookbook takes a comprehensive approach to thinking and decision-making by combining several, much like a delicious dish with multiple ingredients.
Your Personal Annual Review Awaits
This comprehensive tool guides you through introspective questions and practical strategies, helping align your actions with your values. Start your transformative journey today and shape a more fulfilling future.
Create an iOS App
Leveraging AI
Embark on the exciting journey of creating your own AI-powered iOS application. This step-by-step guide walks you through the process, offering practical insights to help you navigate development.
Personal Branding
for Creatives
Your personal brand reflects who you are and what you stand for. Discover how to craft a compelling and authentic brand narrative with this comprehensive guide. Let’s get into it now.
Find Inspiration and Choose Your Next Obsession Wisely
Embark on the exciting journey of creating your own AI-powered iOS application. This step-by-step guide walks you through the process, offering practical insights to help you navigate app development.
Decide Whether to Launch Independently or Mainstream
Unleash your creativity and bring stories to life. This guide provides practical advice on writing and illustrating your own picture book, fostering a blend of creativity and storytelling skills.
Write and Illustrate a
Picture Book
Unleash your creativity and bring stories to life. This guide provides practical advice on writing and illustrating your own picture book, fostering a blend of creativity and storytelling skills.
62 Essential Mental Models
Framework Recipes
Articles
Frequently Asked Questions
Hi, I’m
Juan Carlos
I’m a creator at heart, a filmmaker by instinct, and a polymath who thrives on diversity. My life’s work is about framing: capturing, exploring, and sometimes breaking conventional boundaries to uncover deeper truths.
My Story
From directing award-winning films to leading product innovation at startups, my career spans the creative and the analytical. I’ve authored children’s books under desert skies, each designed to spark curiosity and independent thought in young minds. Whether through technology that simplifies complex issues or through mental models that enhance clarity, I constantly strive to reimagine how we perceive and interact with the world.
In my personal life, I’m a father fascinated by nature and humanity’s marvels. I share this wonder with my children as we explore the world’s beauty together. Every day offers a new frame, reminding us that what we focus on defines our lives’ story.