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Mental Models
49 Primers • 190 Pages
Overwhelmed by the world’s complexities? Simplify and enhance your understanding with mental models. They are cognitive frameworks that shape our understanding and help us make better decisions.
Cookbooks
11 Recipes • 40 Pages
A Mental Models Cookbook takes a comprehensive approach to thinking and decision-making by combining several, much like a delicious dish with multiple ingredients.

Your Personal Annual Review Awaits
This comprehensive tool guides you through introspective questions and practical strategies, helping align your actions with your values. Start your transformative journey today and shape a more fulfilling future.

Create an iOS App
Leveraging AI
Embark on the exciting journey of creating your own AI-powered iOS application. This step-by-step guide walks you through the process, offering practical insights to help you navigate development.

Personal Branding
for Creatives
Your personal brand reflects who you are and what you stand for. Discover how to craft a compelling and authentic brand narrative with this comprehensive guide. Let’s get into it now.

Find Inspiration and Choose Your Next Obsession Wisely
Embark on the exciting journey of creating your own AI-powered iOS application. This step-by-step guide walks you through the process, offering practical insights to help you navigate app development.

Decide Whether to Launch Independently or Mainstream
Unleash your creativity and bring stories to life. This guide provides practical advice on writing and illustrating your own picture book, fostering a blend of creativity and storytelling skills.

Write and Illustrate a
Picture Book
Unleash your creativity and bring stories to life. This guide provides practical advice on writing and illustrating your own picture book, fostering a blend of creativity and storytelling skills.
62 Essential Mental Models
Framework Recipes
Articles
Frequently Asked Questions
Hi, I’m
Juan Carlos
I believe clear minds lead purposeful lives. My mission is to share frameworks that bring clarity to decisions and purpose to life.

My Journey
I’ve walked diverse paths that converge around helping people see more clearly. From directing award-winning documentaries that transformed perceptions to leading product innovation at high-growth startups, I’ve developed a unique lens for understanding complex systems and human needs.
Today, I create tools for clearer thinking. I’m launching Re:Mind, a mental models system combining physical cards and digital tools that make powerful thinking frameworks accessible to everyone. I write children’s books that nurture independent thought, and I develop technology that simplifies complex challenges.
My Approach
As a storyteller, I capture the narratives that shape our understanding. As a product leader, I build systems that enhance decision-making. As a coach, I help others navigate their personal and professional growth with clarity and purpose.
In the high desert where I live with my family, we marvel at the world’s wonders together. I’ve learned that what we choose to frame—what we focus on—defines our life’s story. My work helps others find their most meaningful frame.
