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One Framework at a Time
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Re:Mind
Life Strategy Book
Dive into the power of mental models with a comprehensive exploration of cognitive tools designed to simplify the world’s complexities and catalyze effective decision-making. This book comprises 50 thoughtfully curated mental models, each serving as a guiding light to navigate personal and professional journeys.
The book launches in late 2026 and will be sent on the release date.
What People Are Saying
Picture Books
where to buy them
My past work is a collection of children’s books, each crafted to stimulate young minds and foster curiosity about the world and its diverse inhabitants.

An Unforgettable World
Travel, Animals
The world’s beauty is boundless, and so is a child’s imagination. This story captures the wonder of our natural surroundings, from majestic animals to twinkling stars, instilling a deep sense of curiosity and appreciation for our shared world.

We Are All One
Philosophy, Social Skills
From bustling metropolises to quiet country towns, we share this Earth in all its diversity. This book takes young readers on a journey around the globe, highlighting our shared human experience amidst our beautiful differences.

Bird Nerd
Philosophy, Social Skills
Embark on a journey with a young bird aficionado as she navigates the wonders of avian life. Her binoculars unveil the mysteries of the feathered beings around her—sparrows or blue jays, each encounter is a new revelation.
Hi, I’m
Juan Carlos
I believe clear minds lead purposeful lives. My mission is to share frameworks that bring clarity to decisions and purpose to life.

My Journey
I’ve walked diverse paths that converge around helping people see more clearly. From directing award-winning documentaries that transformed perceptions to leading product innovation at high-growth startups, I’ve developed a unique lens for understanding complex systems and human needs.
Today, I create tools for clearer thinking. I’m launching Re:Mind, a mental models system combining physical cards and digital tools that make powerful thinking frameworks accessible to everyone. I write children’s books that nurture independent thought, and I develop technology that simplifies complex challenges.
My Approach
As a storyteller, I capture the narratives that shape our understanding. As a product leader, I build systems that enhance decision-making. As a coach, I help others navigate their personal and professional growth with clarity and purpose.
In the high desert where I live with my family, we marvel at the world’s wonders together. I’ve learned that what we choose to frame—what we focus on—defines our life’s story. My work helps others find their most meaningful frame.
