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50 models for Decision-Making

Re:Mind
Life Strategy Book

Dive into the power of mental models with a comprehensive exploration of cognitive tools designed to simplify the world’s complexities and catalyze effective decision-making. This book comprises 50 thoughtfully curated mental models, each serving as a guiding light to navigate personal and professional journeys.

The book launches in late 2026 and will be sent on the release date.

What People Are Saying

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Juan Carlos’ extensive range of mental models has been a joy to delve into. Each has been an enlightening experience, prompting new ideas and taking my thinking into uncharted territory.
Nick Susi
Executive Director, Dot Dot Dash
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Juan Carlos has played a pivotal role in my personal and professional growth, offering invaluable insights into problem-solving and interpersonal communication.
Jeremy Kotin
Director/Editor, Tandem
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Juan Carlos offers a unique approach and progressive solutions to everyday problems. His thorough research and personal outlook guide us toward being a more open society.
Jay Gugs
Executive director, FreeWheel

Picture Books

where to buy them

My past work is a collection of children’s books, each crafted to stimulate young minds and foster curiosity about the world and its diverse inhabitants.

An Unforgettable World

Travel, Animals

The world’s beauty is boundless, and so is a child’s imagination. This story captures the wonder of our natural surroundings, from majestic animals to twinkling stars, instilling a deep sense of curiosity and appreciation for our shared world.

We Are All One

Philosophy, Social Skills

From bustling metropolises to quiet country towns, we share this Earth in all its diversity. This book takes young readers on a journey around the globe, highlighting our shared human experience amidst our beautiful differences.

Bird Nerd

Philosophy, Social Skills

Embark on a journey with a young bird aficionado as she navigates the wonders of avian life. Her binoculars unveil the mysteries of the feathered beings around her—sparrows or blue jays, each encounter is a new revelation.

Hi, I’m
Juan Carlos

I believe clear minds lead purposeful lives. My mission is to share frameworks that bring clarity to decisions and purpose to life.

My Journey

I’ve walked diverse paths that converge around helping people see more clearly. From directing award-winning documentaries that transformed perceptions to leading product innovation at high-growth startups, I’ve developed a unique lens for understanding complex systems and human needs.

Today, I create tools for clearer thinking. I’m launching Re:Mind, a mental models system combining physical cards and digital tools that make powerful thinking frameworks accessible to everyone. I write children’s books that nurture independent thought, and I develop technology that simplifies complex challenges.

My Approach

As a storyteller, I capture the narratives that shape our understanding. As a product leader, I build systems that enhance decision-making. As a coach, I help others navigate their personal and professional growth with clarity and purpose.

In the high desert where I live with my family, we marvel at the world’s wonders together. I’ve learned that what we choose to frame—what we focus on—defines our life’s story. My work helps others find their most meaningful frame.

In a nutshell

My mission is to empower individuals to unearth their purpose and architect a life of profound meaning.