Upgrade Your HumanOS,
One Framework at a Time


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Hi, I’m
Juan Carlos

I believe clear minds lead purposeful lives. My mission is to share frameworks that bring clarity to decisions and purpose to life.

My Journey

I’ve walked diverse paths that converge around helping people see more clearly. From directing award-winning documentaries that transformed perceptions to leading product innovation at high-growth startups, I’ve developed a unique lens for understanding complex systems and human needs.

Today, I create tools for clearer thinking. I’m launching Re:Mind, a mental models system combining physical cards and digital tools that make powerful thinking frameworks accessible to everyone. I write children’s books that nurture independent thought, and I develop technology that simplifies complex challenges.

My Approach

As a storyteller, I capture the narratives that shape our understanding. As a product leader, I build systems that enhance decision-making. As a coach, I help others navigate their personal and professional growth with clarity and purpose.

In the high desert where I live with my family, we marvel at the world’s wonders together. I’ve learned that what we choose to frame—what we focus on—defines our life’s story. My work helps others find their most meaningful frame.

Major Projects

Know How

I wrote and directed Know How with youth in foster care. The film captures the reality of life in the system and those dealing with it.

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Second Skin

I directed and edited Second Skin, a film that uncovers the intricate dynamics of online gaming and its impact on the lives of real people.

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White Roof Project

I founded this United States-based nonprofit organization in 2010. Its primary mission was to combat the urban heat island effect.

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In a nutshell

My mission is to empower individuals to unearth their purpose and architect a life of profound meaning.

Frequently Asked Questions

My writing covers a diverse range of topics across articles and books, designed to promote personal growth, understanding, and impactful decision-making. You’ll find in-depth exploration of mental models and their application in everyday life, including practical mental model ‘cookbooks’. I also delve into life design, offering insights to help you craft a purposeful and fulfilling existence. Beyond these, I have authored and illustrated three children’s picture books — ‘An Unforgettable World’, ‘We Are All One’, and ‘Bird Nerd.’ They serve to inspire and educate young minds. Additionally, keep an eye out for my upcoming book, “Mind Guide,” which is set to hit shelves soon.

Every other Tuesday, I send out a newsletter filled with thought-provoking pieces. These ideas are designed to spark introspection and inspire action, helping you make meaningful strides in your personal and professional life.

I offer personalized mentorship to entrepreneurs and individuals seeking to grow. My guidance can help you navigate startup life and leadership challenges, providing you with the tools and strategies to overcome obstacles and reach your goals.

The ‘Problem Solving with Mental Models’ is a 52-week email series where you receive one new mental model each week for an entire year. Mental models are practical thinking tools that simplify complexity, and enhance our understanding of the world around us. They guide our perceptions, bolster decision-making, and aid in problem-solving. Subscribers gain access to these powerful cognitive tools delivered directly to their inbox.

I’m always excited to connect with like-minded individuals and fellow change-makers. Whether it’s for a chat, a podcast appearance, or even a speaking opportunity, I’d love to hear from you: contact@readjuancarlos.com