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50 models for Decision-Making

Re:Mind
Life Strategy Book

Dive into the power of mental models with a comprehensive exploration of cognitive tools designed to simplify the world’s complexities and catalyze effective decision-making. This book comprises 50 thoughtfully curated mental models, each serving as a guiding light to navigate personal and professional journeys.

The book launches in late 2026 and will be sent on the release date.

What People Are Saying

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Juan Carlos’ extensive range of mental models has been a joy to delve into. Each has been an enlightening experience, prompting new ideas and taking my thinking into uncharted territory.
Nick Susi
Strategy Executive
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Juan Carlos has played a pivotal role in my personal and professional growth, offering invaluable insights into problem-solving and interpersonal communication.
Jeremy Kotin
Filmmaker
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Juan Carlos offers a unique approach and progressive solutions to everyday problems. His thorough research and personal outlook guide us toward being a more open society.
Jay G.
Media Executive

Picture Books

where to buy them

My past work is a collection of children’s books, each crafted to stimulate young minds and foster curiosity about the world and its diverse inhabitants.

An Unforgettable World

Travel, Animals

The world’s beauty is boundless, and so is a child’s imagination. This story captures the wonder of our natural surroundings, from majestic animals to twinkling stars, instilling a deep sense of curiosity and appreciation for our shared world.

We Are All One

Philosophy, Social Skills

From bustling metropolises to quiet country towns, we share this Earth in all its diversity. This book takes young readers on a journey around the globe, highlighting our shared human experience amidst our beautiful differences.

Bird Nerd

Philosophy, Social Skills

Embark on a journey with a young bird aficionado as she navigates the wonders of avian life. Her binoculars unveil the mysteries of the feathered beings around her—sparrows or blue jays, each encounter is a new revelation.

Hi, I’m
Juan Carlos

I’m a creator at heart, a filmmaker by instinct, and a polymath who thrives on diversity. My life’s work is about framing: capturing, exploring, and sometimes breaking conventional boundaries to uncover deeper truths.

My Story

From directing award-winning films to leading product innovation at startups, my career spans the creative and the analytical. I’ve authored children’s books under desert skies, each designed to spark curiosity and independent thought in young minds. Whether through technology that simplifies complex issues or through mental models that enhance clarity, I constantly strive to reimagine how we perceive and interact with the world.

In my personal life, I’m a father fascinated by nature and humanity’s marvels. I share this wonder with my children as we explore the world’s beauty together. Every day offers a new frame, reminding us that what we focus on defines our lives’ story.

In a nutshell

My mission is to empower individuals to unearth their purpose and architect a life of profound meaning.