Upgrade Your HumanOS,
One Framework at a Time


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Brand Yourself

In today’s interconnected world, a well-crafted and authentic personal brand can be your most powerful asset, magnifying your influence, opportunities, and success. This comprehensive guide will not only equip you with the necessary tools and knowledge to establish a compelling personal brand but also provide custom worksheets designed to refine your strategies and tactics.

Subscribe and get your free ebook emailed to you.

Everything You Need to Shape Your Online Identity

Building a personal brand on the crowded and noisy internet is essentially a requirement — no matter what field you’re in. Whether you’re getting a project off the ground, developing your career, or engaging with your niche, it’s a mandate.

So, let‘s make sure you have everything you will need to get moving. Making smart and strategic choices now will save time and effort later.

How to Build a Strong Foundation

Get the tools and techniques to help you discover your unique voice and catch people’s attention authentically.

Define Your Life, Values, and Beliefs

You’ll deep dive into the value you have to offer the world using frameworks such as the Ikigai to determine that.

Align Your Strategy to Your Goals

Trying to get your empire off the ground? These tips will help you take concrete steps forward and set achievable milestones.

“This guide has insane value. I’ve re-read it a few times over the past few weeks because it’s been so helpful personally.”

Jamie Antonisse, Game Designer

Hi, I’m
Juan Carlos

I believe clear minds lead purposeful lives. My mission is to share frameworks that bring clarity to decisions and purpose to life.

My Journey

I’ve walked diverse paths that converge around helping people see more clearly. From directing award-winning documentaries that transformed perceptions to leading product innovation at high-growth startups, I’ve developed a unique lens for understanding complex systems and human needs.

Today, I create tools for clearer thinking. I’m launching Re:Mind, a mental models system combining physical cards and digital tools that make powerful thinking frameworks accessible to everyone. I write children’s books that nurture independent thought, and I develop technology that simplifies complex challenges.

My Approach

As a storyteller, I capture the narratives that shape our understanding. As a product leader, I build systems that enhance decision-making. As a coach, I help others navigate their personal and professional growth with clarity and purpose.

In the high desert where I live with my family, we marvel at the world’s wonders together. I’ve learned that what we choose to frame—what we focus on—defines our life’s story. My work helps others find their most meaningful frame.

In a nutshell

My mission is to empower individuals to unearth their purpose and architect a life of profound meaning.